INVESTMENT, MODERNIZATION OR REINVENTION – EVERYTHING BECOMES POSSIBLE AT GASTROPAN DURING 14-16 MARCH 2024, BRASOV!

The international exhibition GastroPan is an indisputable source of knowledge and transfer of essential information for the future orientation of the bakery, pastry, confectionery, gelato, chocolate, milling and HoReCa industry. The event, scheduled to take place between 14-16 March 2024, at Brașov, in Lux Divina complex, will unite demand and supply, suppliers and customers, offering detailed presentations of products, technologies and services intended for an interested specialized public.

RESERVED STANDS EVERY DAY

The stands are occupied daily in preparation for GastroPan 2024 which promises to be a truly quality-focused edition and it delivers its international status. Currently, 70% of the total exhibition area is booked by exhibitors from the country and abroad. Among the best represented countries are Romania, Germany, Italy, Spain, Czech Republic, Turkey, Poland, China, England, Republic of Moldova, Italy, France, Serbia and Hungary, where exhibitors will gather for presenting the latest machinery and equipment as per contemporary requirements, fascinating raw materials and ingredients based on current trends, as well as the most innovative solutions and technologies easy to implement in own business.

THE EVENT IN PERSON AND IN FULL SECURITY

The 15th edition of GastroPan international exhibition is confirmed to be the ideal place for meeting all the most important businesses in the professional hospitality sector, both from Romania and from abroad. Attendees will have the opportunity to examine closely the new products and to meet in person the businesses. For everyone involved in supply chains, GastroPan will be a unique opportunity to meet colleagues from around the world – exhibitors, buyers and professional visitors – to learn, understand the technology and product, innovations and consumer trends that should guide the development of their businesses. Attending in person will not only provide a platform for business matching and creation of networks, but also a time to share knowledge and skills thanks to an unrivaled program of events.

Let’s take a look a little closer: why it’s important to exhibit at GastroPan 2024?

FACE TO FACE DISCUSSIONS

Networking is the kicker when it comes to business marketing and nothing beats personal connection with the public. Through calls and emails, you will find that you are being ignored, whereas meeting someone face to face makes a huge difference. A standing out from the crowd and making your voice heard can seem like a challenge, but with the right approach, you can make the most of it.

Although as part of marketing activities, GastroPan is organized for suppliers and manufacturers to present or demonstrate their products, innovations and services to target audiences. It is a platform for face-to-face interaction and focuses on encouragement consumer commitments.

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FINDING NEW BUSINESS PARTNERS

Having a strong supply chain is a key factor in expanding your business. If your business is more product-based, then your suppliers will be a crucial factor behind the quality and the availability of the products you can offer and the margin at which they sell.

Not all meaningful connections you make at an exhibition commercial will be profitable potential customers; surprisingly, some of your most productive connections will be with other exhibitors. Not everyone standing will be a direct rival if you participate at an industry event. As you will have a great opportunity to meet other businesses in your supply chain, you can make vital connections to help your business grow.

GETTING DIRECT FEEDBACK FROM THE AUDIENCE AIM

GastroPan 2024 offers a unique opportunity to find out firsthand what your customers want and don’t want. Unlike other ways to get customer feedback at an exhibition, you can receive real-time feedback about your products or services and flexible conversation.

It’s also the ideal environment to test how your attendees feel about the changes you’re thinking of making to your business. With just a small amount of training, you can get market research valuable that can help you unlock some of the issues your business.

EXHIBITIONS HELP BUILD PROXIMITY FOR COMPANIES

One of the most important benefits of attending an exhibition is that it helps create brand relevance. Once they develop a sense of familiarity with the brand, they will automatically connect with your brand. This proximity also benefits you because it helps you better understand your target audience and their needs.

Allowing attendees to interact with your products through conducting various engaging activities will create memorable experiences for your audience, thereby helping you build brand affinity.

EXHIBITION VISITORS ARE IN THE MOOD DURING THE EVENT

Unlike offline, exhibition visitors are always in the right mood to attend the event. At GastroPan, visitors are already interested knowing what they want and come to exhibition stands in the contact phase.

GASTROPAN HELPS YOU KNOW YOUR COMPETITION WELL

In today’s competitive marketing world, in addition to providing of the best services and innovative products, it is essential to have a fair knowledge of our competitors as well. Technology gives you the freedom to check the competitor’s website and to keep a record of customer feedback, but GastroPan gives you the opportunity to follow all the market leaders concentrated in one place. There’s one of the benefits of an exhibition that allows you to understand better the competitors by visiting their booth, thus helping you plan your next marketing strategy more effectively.

NETWORKING

Often an overlooked reason to expose, but the chance to meet and connect with like-minded people from your industry should not be minimized. For small businesses, without a huge advertising budget, networking events as GastroPan presents invaluable ways to generate new business.

As GastroPan 2024 brings together companies in your field of away in one location, all at the same time, they are a great way to meet people in your industry. Plus, it is also a rare chance to arrange meetings with clients or partners businesses that will participate in the event.

But let’s discover all the benefits to visit the exhibition GastroPan 2024:

NETWORKING AND NEW CONNECTIONS

GastroPan 2024 is a lively event for bakers, pastry chefs, chefs and more. It is a special place where experts, thinkers, creatives people who love food come together to share ideas, teaming up and working together.

CONNECT WITH INDUSTRY PROFESSIONALS

Attending the GastroPan 2024 exhibition offers plenty of opportunities to network with other industry professionals. These events serve as a platform where chefs, owners of restaurants, food suppliers, delivery staff and experts from various food sectors come together.

Engaging in conversations, sharing ideas and building relationships can open doors to countless possibilities. You can discuss about the latest food trends with renowned manufacturers and suppliers or you can explore new partner options.

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EXPLORING NEW PARTNERSHIPS

You can easily find new partners, as this event serves as an ideal platform to connect with companies that they have the same ideas. This is a chance to explore potential collaborations or exchange strategies for reaching your audience.

Whether you are a baker, confectioner or chef just starting out or even with decades of experience looking to expand their reach or looking for unique ingredients, GastroPan 2024 exhibition can help you to connect to the right sources.

PRESENTATIONS OF NEW TECHNOLOGIES AND EQUIPMENT

Participants at GastroPan 2024 exhibition will have the opportunity to explore the latest innovations in energy efficient equipment used by bakers, confectioners, pastry chefs and chefs. Furnaces and modern equipment not only bring superior performance in the production process, but also significantly reduce energy consumption. In the context of the lack of personal, there is an increase in the automation of processes through the implementation of automatic lines and digitization solutions. These technologies not only optimize production efficiency, but also counteract the difficulties encountered in securing the labor force, thus bringing a significant advance in the industry.

TASTING THE NEW INNOVATIONS

GastroPan exhibition is about trying and tasting and invites people to go on a culinary journey. At these exhibitions, you can look at food from afar and then you can taste and enjoy them. When people participate at GastroPan 2024, they can try things that could become really popular in the future. So, these tasting moments are not just fun; could actually change the way we think about food.

MARKET TRENDS AND OUTLOOK

Knowing what people like is important in the ever-changing food and beverage business. The GastroPan 2024 exhibition focuses on these trends, reflecting the big changes, what people want and the new ideas that make the food world different. At these events, people can enjoy tasty flavors and get very good information which helps them make smart choices and come up with new ideas.

Among the trends will be:

THE USE OF SOURDOUGH AND SENSORY EXPERIENCE

Health has become a topic of great interest and people are more and more concerned with the proper functioning of their digestive system and maintenance of a healthy gut. This is great news for the bakery industry as 85% of consumers now recognize that fiber has a positive impact on digestion and whole meal bread is one of the most popular sources of fiber. Seven out of ten consumers agrees that biotic ingredients (such as probiotics, prebiotics) are reliable in improving digestion.

NATURAL AND ORGANIC

Consumers are willing to pay extra for certain benefits of bakery products, and the most important are freshness and naturalness, along with the clean label. It’s not just that consumers prefer bakery products with minimal processing and no artificial additives, but 28% of them are willing to pay more for such products.

Bread made with natural ingredients is perceived as healthier, so people carefully study the products they buy, hoping to eat as clean as possible. To take advantage of this trend, it is important that labels include phrases such as “GMO-free”, “without artificial additives” and “no artificial sweeteners”.

PLANT-BASED FOODS WITH SIMPLE INGREDIENTS

We’re all for more options, but the long ingredient lists in your favorite plant-based products can be both confusing and tiring – it’s hard to tell if some are even healthy. It predicts that simply prepared foods that highlight plant-based ingredients will be on the rise, such as almond milk with just two ingredients.

COCOA AND CHOCOLATE

Cocoa beans are transformed into one of the most delicious food creations: chocolate. But it’s time for cocoa to shine, itself in new products that feature different ways to highlight the cocoa beans. Think about cocoa water, dry cocoa and, of course, chocolate covered cocoa beans.

FUNCTIONAL BEVERAGES

Moving beyond basic teas and coffees, 2024 will be all about drinks that serve a purpose. Whether it’s a turmeric latte for anti-inflammation, kombucha for gut health or adaptogen-infused drinks to manage stress, these drinks don’t they only quench thirst; they promote general well-being.

NEW GENERATION OF SWEETENERS

With health food trends highlighting the dangers of refined sugar, there is an increase in natural sweeteners with low calories. Ingredients like stevia, xylitol and allulose provide the sweetness we crave, without the negative health effects, revolutionizing desserts and drinks alike.

INOVATIONS FOR FOOD TRUCKS

Answering the question “what consumer trends make a food truck to be successful?” – it’s all about innovation and adaptability. Trends in 2024 will revolve not only around fusion food, but also in around unique presentations, interactive dining experiences and systems order systems integrated into technology to offer a comprehensive gastronomic journey.

ECOLOGICAL PRACTICES

Sustainability remains at the center of trends in the food industry and beverages in 2024. This not only includes sourcing ingredients responsibly, but also focuses on biodegradable packaging, reducing food waste and ensuring a carbon footprint more reduced.

GastroPan 2024 promises a culinary adventure, combining tradition with innovation. For anyone interested in food service trends, fast food industry developments or general food developments and drinks, next year looks full of flavors, technologies and practices that will redefine tables.

Participating at GastroPan 2024, either as an exhibitor or as a visitor, is not just something you do for fun; it’s a smart choice that can really change the way the food business does things. These exhibitions are a great place to meet and connect businessmen, entrepreneurs, engineers, specialists, but also stakeholders and customers. This event helps you reach people from all over world and allow you to work with them and explore all kinds of new foods.

For more information and details on how to participation and promotion ready, contact the organizers on address info@gastropan.ro or phone +40 733 313 043.

Brutarul Cofetarul – Gastromedia – GastroPan – PanGastRo